I never heard of this jewelry before, nor had my 21 year old daughter. We looked at the site, and the concept looks similiar to Italian charm bracelets, only lots prettier. If I've ever seen one on somebody, I probably thought it was one of those stretchy bracelets from a kiosk in the mall. Very nice, but I think I'll spend my descressionary income elsewhere for now. But now will be able to recognize them.
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Marilyn 
If anyone would like a free Bible Study CD or book entitled "Searching for Truth", PM me with your mailing address and I'll send you one. "And you shall know the truth and the truth shall set you free." John 8:32